understand their pain points and that you can help them

Your writing must be persuasive in order for you to achieve that goal – and that’s why you should always end each copy very strongly coupled with a “call-to-action.” People shy away from hard selling techniques, such as absurd claims and overpromises, you do not want to sound like a salesman who’s blasting a product or service at your audience’s faces right? But, how can I sound so persuasive without being pushy? Think, act and sound like a consultant.

People don’t like the feeling of being sold to but they love the feeling of someone assisting them in answering their life’s pressing questions. From the introduction of your copy all the way CY Lists to the call-to-action, you should be considering your reader’s point of view. Assure them that you  in making those concerns go away. Let me give you an example. You just finished writing your article and you would want them to subscribe to your email list.




Instead of bombarding them with a “SIGN UP NOW!” button, explain to them how your article has helped them and how your future articles can further help them improve their lives. Key Takeaway I hope that by pointing out these common SEO copywriting mistakes you are able to avoid committing them in your next article.