These motors are particularly sensitiv to the bounce rate

In fact, UI Design plays a role in the SEO of a site indirectly to the extent that search engines evaluate its relevance by relying on user behavior.  that is to say the number of Internet users who leave the page on which they arrived, without visiting other pages of the same site and without clicking on an internal link which could suggest that the page interface is not user-friendly, among other possibilities; to the ability of a site to generate conversions, that is to say to encourage Internet users to carry out a given action proof that it meets their needs

So a poor quality interface can cause you to lose Internet users, which search engines will not fail to notice – and will work against you when positioning your pages. However, and more Australia Phone Number generally, it is UX Design which plays a major role in SEO , much more than the user interface alone. What is a good user interface? While it is difficult to give a precise definition of what a “good” user interface is, we can nevertheless point out a few constants.



Here, we will focus on the UI Design of a website, whatever the field of activity of the company. Here are some characteristics common to sites that offer a quality interface: The ease with which you can navigate the site : move from one page to another, find the content you are looking for, carry out the desired action, etc. Intuitiveness , that is to say the Internet user's ability to always know based on visual elements what to do.