The disadvantages of AI in email marketing
Successfully using AI-based recommendations to increase sales. For example, the “Recommended for you” section onAmazonis an example of the work of AI that generates35%company income. Every day a person receives about120 lettersto your email inbox, but only a quarter of them read it. To attract the client's attention in such a competitive environment, it is important to provide him with information that is sure to interest him.
What could be better than a message that there is a big Buy Bulk SMS Service discount on a recently viewed product? Artificial intelligence in email marketing – how the latest technologies will help in everyday work Better understanding of the customer lifecycle Attracting potential customers is the first stage of the customer lifecycle in email marketing. At this stage, AI will help analyze the needs and interests of consumers to create a portrait of the target audience.
The next step is to directly interact with potential customers in the following way: In this case, AI technologies will help in creating attractive email subject lines and personalized content. AI is also used to re-engage existing customers: this helps build a direct connection with customers, creating brand loyalty. What about the other side of the coin: the disadvantages of AI in email marketing Unfortunately, not everything is as happy as it might seem at first glance. |
