Their objective is nevertheless common

SMO (for Social Media Optimization) is a global web marketing strategy aimed at acquiring traffic on social network accounts using their functionalities.  to increase and improve the traffic and visibility of a website. clearnox customer case Why do SMO? Today, the online presence of a single website is not enough, whether for a B2C or B2B company, to be in the race against the competition and, more broadly, to take advantage of all the opportunities in line.

This, mainly on smartphones whose use has Phone Number Data exceeded that of computers to consult the internet and social networks. So the SMO makes it possible to achieve different objectives: Increase your web presence in general: being present on one or more social networks actually increases your online existence when an Internet user carries out a search to find out more about you.



Likewise, many users search for a brand/company directly on the social networks in question. It is therefore important to be present and active so as not to be overtaken by homonyms. Increase its reach and its e-reputation/online notoriety : an SMO strategy gives you the opportunity to reaffirm the existence of your company and improve its image with your customers, prospects and partners.